Ptengine Blog: Insights on Conversion Optimization, A/B Testing, & E-commerce Strategies

Enhanced Access: Peloton offered free trials for its app, recognizing the increased demand for at-home fitness solutions. This not only helped individuals maintain their fitness regimes but also introduced the Peloton brand to a wider audience.
Content Diversification: Understanding the changing needs of its users, Peloton quickly expanded its library to include a wider range of workouts, such as meditation, yoga, and strength training, catering to a more diverse set of fitness goals and preferences.
Community Support: Peloton increased its emphasis on community support, understanding that people were seeking connection during lockdowns. Live classes became events where people could come together, and Peloton instructors became sources of inspiration and motivation.

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